From Our Family of Brands to Yours


In 1978, I watched my father pioneer the concept of bringing natural foods to Northeast supermarket consumers. By the late ’80’s, I joined the business, and we were thinking about how we could merge our passion for baked and natural foods to bring better-tasting options to the natural food consumer’s table. Believing that consumers shouldn’t have to sacrifice their taste standards for their ingredient standards, in 1996, we created what is now Wholly Wholesome.
This July, Wholly Wholesome turned 25 years old and we are grateful to have had a quarter century to evolve and grow our business while serving our customers. Thank you for growing and celebrating this birthday with us, and cheers to many more!
Sincerely,
Doon Wintz
Our mission is simple:
To make food that’s worth eating.
Run-A-Ton means encouragement to go the extra mile, and it’s what we do here every day. Our mission is a simple one: to make food that’s worth eating.
This means selecting clean and natural ingredients, refining recipes until they are not “good enough”, but GREAT, and creating products that don’t just fill bellies, but real human needs.
We’re committed to making things the right way, even if it’s the long way. Most of all, what we make has to be delicious. We understand those looking for natural, organic, allergy friendly, vegan, or kosher food deserve to demand as high a standard for taste as they do for ingredients.
This isn’t just a line in the sand—it’s food on your family’s table, and we’re willing to go the extra mile to make sure it’s done right.

Ingredients
We make things the right way
We understand those looking for natural, organic, allergy friendly, vegan, or kosher food deserve to demand as high a standard for taste as they do for ingredients.