From Our Family of Brands to Yours

In 1978, I watched my father pioneer the concept of bringing natural foods to Northeast supermarket consumers. By the late ’80’s, I joined the business, and we were thinking about how we could merge our passion for baked and natural foods to bring better-tasting options to the natural food consumer’s table. Believing that consumers shouldn’t have to sacrifice their taste standards for their ingredient standards, in 1996, we created what is now Wholly Wholesome.
This July, Wholly Wholesome turned 25 years old and we are grateful to have had a quarter century to evolve and grow our business while serving our customers. Thank you for growing and celebrating this birthday with us, and cheers to many more!
Sincerely,
Doon Wintz

Our mission is simple:

To make food that’s worth eating.

Run-A-Ton means encouragement to go the extra mile, and it’s what we do here every day. Our mission is a simple one: to make food that’s worth eating.

This means selecting clean and natural ingredients, refining recipes until they are not “good enough”, but GREAT, and creating products that don’t just fill bellies, but real human needs.

We’re committed to making things the right way, even if it’s the long way. Most of all, what we make has to be delicious. We understand those looking for natural, organic, allergy friendly, vegan, or kosher food deserve to demand as high a standard for taste as they do for ingredients.

This isn’t just a line in the sand—it’s food on your family’s table, and we’re willing to go the extra mile to make sure it’s done right.

Ingredients

We make things the right way

We understand those looking for natural, organic, allergy friendly, vegan, or kosher food deserve to demand as high a standard for taste as they do for ingredients.

Wholly Wholesome

Organic Traditional
9″ Pie Shells

Wholly Wholesome Organic Pie Shells provide a healthful indulgence for your favorite recipes. These frozen, ready-to-bake shells are essential to make easy homeade baked goods.

Wholly Gluten Free

Gluten Free Pizza Dough

We take pride in creating a great-tasting, gluten free, allergy friendly, vegan pizza dough. Using only high quality ingredients and produced in a dedicated gluten free bakehouse, this pizza dough is perfect for those with or without diet restrictions!

Unique Belgique

Imported Pearl Sugar Belgian Waffles

Unique Belgique brings authentic Belgian baked goods to the U.S. with our Pearl Sugar Liege-Style Waffles. Enjoy these classic treats with a little bit of Belgium in every bite!

Blissfully Better

Dark Chocolate Thins

Made in small batches and handcrafted in copper kettles, our Thins are the perfect indulgence. Certified Organic and sweetened only with low glycemic coconut nectar, our confections are Blissfully Better for you and your taste buds!

Bon devil

Vegan Ganache Desserts

Bon Dévil is pure pleasure without the guilt. Anoint your taste buds with an unholy eruption of wickedly delicious coconut-based desserts. No dairy, no gluten, no evil GMOs, no sin, no compromise, and under 170 calories. Few mortals can resist the devastating temptation. Pick up your pitchfork and go to heaven.